Why Custom Adtech and Simple Automation Are Reshaping Buy-Side Teams in 2026

Buy-side teams running Google Ads and Meta are recovering 6–10 hours per buyer per week with focused automation - not by switching to enterprise all-in-one platforms. Here's what custom adtech really means for media buying teams in 2026, the hidden cost of manual workflows, and a first look at the AdApps Solutions buy-side efficiency tool launching later this year.