Bridging the Gap: How Automating Order Management and Ad Platforms Drives Efficiency

In today's fast-paced digital media landscape, efficiency is paramount. For many brands, a significant bottleneck exists between their internal business systems, like order management software, and their external adtech platforms. This lack of connectivity costs brands time, money, and growth potential by creating fragmented data and manual workflows.

At AdApps Solutions, we understand that this fragmentation stalls performance and creates inefficiencies. Our mission is to simplify adtech and empower media teams by building custom integrations that turn complexity into opportunity. We specialize in connecting disparate systems, including Salesforce and ad platforms, to deliver tailored solutions that drive growth and maximize ROI.

For organizations like retail media networks and publishers, the key to scaling efficiently is to connect their internal business operations with their digital advertising efforts. Manually aggregating delivery data for month-end billing is a labor-intensive and error-prone process. This is where custom API integrations can revolutionize your workflow. By creating automated pipelines, we can extract delivery and metadata from various ad platforms - from onsite ad servers to offsite buying platforms like Google Ads and Meta - and sync that data directly with your order management and invoicing tools.

Our success with a Canadian retail media network serves as a perfect example of this in action. The network's order management software was previously only used for creating insertion orders and analyzing sales bookings. To handle billing, they had to manually report and aggregate adtech platform deliveries. By implementing a custom API service to automatically sync adtech data with their Salesforce application, we were able to transform their operations.

The outcome was measurable and significant. They required no additional headcount to scale their self-serve revenues, achieved faster month-end invoicing processes, and benefited from centralized sales and revenue data for improved forecasting and analysis.

By bridging the gap between your order management systems and your ad platforms, AdApps Solutions empowers you to eliminate manual reporting and unlock your digital potential.

Ready to streamline your adtech workflow and drive scalable growth?

Contact us today to learn how a custom integration can transform your business.