Connecting the Ecosystem: Centralizing Ad Ops with a Unified Retail Media View
In the dynamic world of digital media, the rise of retail media networks has created a new challenge: managing a sprawling ecosystem of ad platforms and data sources. From self-serve sponsored products to onsite display and a growing number of offsite channels, ad operations and media buying teams often find themselves navigating a fragmented landscape of disconnected tools.
Bridging the Gap: How Automating Order Management and Ad Platforms Drives Efficiency
In today's fast-paced digital media landscape, efficiency is paramount. For many brands, a significant bottleneck exists between their internal business systems, like order management software, and their external adtech platforms. This lack of connectivity costs brands time, money, and growth potential by creating fragmented data and manual workflows.